Retail Brand & Category Management Workshop

“How to Increase Profits 30% by Effectively Managing Your Brand, Categories & Inventory based on Your Customer and Market”

Results That Pay Off Instantly – Practical, Applicable, Actionable

Upcoming Dates & Locations:

April 17-18-19, 2024 – Istanbul, TR

“Your brand is what other people say about you when you’re not in the room” – Jeff Bezos, Amazon Chairman

“Category Management is a process that involves managing product categories as business units and customizing them (on a store by store basis) to satisfy customer needs.” Nielsen

Category management does more than contribute to the success of a retail organization.

It is an essential component. In fact, it is difficult to imagine a retailer winning in the marketplace without relying on the direction that this valuable process provides.

Expertise in Category Management is certainly a competitive advantage.

Some Category Management Benefits: (Source: AMR Research)
Better In-Stock Rates: 2 – 8%
Lower Inventory Levels: 10 – 40%
Higher Sales: 5 – 20%
Lower Logistics Costs: 3 – 4%

Retail Trends Driving Category Management Practice:
Changes in Customer Behavior
Economic Environment
Higher Efficiency Requirements
Strong Competition
Advances in Information Technology, specifically, Artificial Intelligence

Program Outline

DAY ONE:

The Art of Branding

Brand & the Customer

Product vs. Brand

Building a Successful Brand

12 Consumer Values

Strategic Brand Management Process

Brand Resonance

Brand Value Chain

DAY TWO:

Category Management Fundamentals:

8 Stages of Category Management Process

Developing a Business Case with High ROI

Category Growth & Efficiency Drivers

Utilization of Consumer Decision Trees in Category Development

Cross Category Analysis

Integration of Customer Relationship Management with Category Management

Category Analytics:

Validation of Hypotheses: Retail-Brand/Consumer-Shopper-Supply Perspectives

Data Sources

Construction of Balanced Score Card for the Category

How to Develop Category Insights in Limited Data Environments

A Review of Leading Category Management Technologies

DAY THREE:

Category Strategies & Tactics:

Maximizing Frequency of Purchase

Shopper and Consumer Education-Awareness-Persuasion

Price Optimization to Deliver Maximum Gross Margins

Assortment Planning for Top Profit

Effective Space Planning, Shelf Presentation and Use of Planograms

Winning Promotions to Maximize Sales and Inventory Turns

Drivers of Store Execution Excellence

How to Re-build/Adjust Tactics at Store Level after Implementation of the Category Plan

How to Determine the Optimum Inventory Levels

Customizing Categories according to Customer Segmentation

Utilizing Technology to Increase the Number and Accuracy of Physical Inventory Counts

Procedure for Accurate Shipping and Receiving

Methods for Reducing or Eliminating Aged and Dead Inventory

Closing Remarks

Certificate Awards Ceremony

Program Features:

Slide Presentations

Video Presentations

Participant Exercises

DMSRetail Success Guides

Reading Suggestions

Certificate of Achievement

Who Should Attend:

This workshop is suited to Category Managers, Buyers, Brand Managers, Marketing Managers, Product Managers, Product Development Managers, Marketing Research Managers, Inventory Control Managers as well as anyone who is responsible for inventory control.

Entire marketing and product team participation is encouraged.

Why You Should Attend:

Practical, applicable and actionable content delivered by top experts in Retail Merchandising Management to drive your sales, productivity and profitability. Proven to increase those metrics by double digits. Check out the testimonials.

Value: Apart from acquiring complete knowledge, participants will enjoy a 30-Day unlimited Q&A through email after the workshop (A $1,000 value by itself)

ROI: Return on investment can be as high as 1,000 times the registration fee based on your company revenues and how many techniques, ideas and methods from the workshop you implemented.

Positions you as an expert .

Creates a “larger picture” mentality.

Improves your standing as a Retail Leader

Two days that will produce a lifetime of results.

Guarantee: If you feel that for whatever reason this workshop is not suitable to your needs by the end of the first morning, we will refund your registration fee right on the spot.

Full Year Membership in Retail Business Academy. (Value: $1,164)

Faculty:

The Retail Brand & Category Management Workshop is led by senior members of DMSRetail as well as members of Senior Management from leading companies in the industry, with extensive know-how in Retail Management and with 135 years of combined experience.

Please note: Class size is strictly limited to 20 people. First come, first served. Group discount applies to 3 or more participants from the same company registering at the same time.

Please also note: Non Disclosure agreement with the participant will be required; agreeing to the use of the information obtained in this workshop for their own or their company’s purposes only. Outside dissemination of the Workshop content is strictly prohibited.

Payment Details & How to Pay:

1. Registration fees for the Workshop:
Individual Rate: US$1,995.00, Group Rate: US$1,795 – Min 3 participants from the same company ($2,495 if you pay at the door – subject to availability)

2. Company Checks or Bank (Wire) transfers are accepted.
Call +1 (312) 239-0919 or email: jhill@retailmanagementworkshop.com to get the transfer details.

3. You can order by phone with credit card, please call +1 (312) 239-0919

4. You can pay by company or personal credit card by clicking the appropriate “Register Now” button below:

What is Included:

Continental breakfast

Full lunch

All-day refreshments

Presentations, practical exercises and case studies

All workshop materials and all take away materials including Retail Success Strategies (Video)(Retail Value: $197), Recent Retail Technologies (Video)(Retail Value: $197) and

Full Year of Retail Business Academy Membership (Retail Value: $1,164)

The Retail Brand & Category Management Workshop

Claim Your Spot! Click the “Register Now” Button!

Current Dates & Locations:

Dates & Location

Individual: Only $1,995

Group*: Only $1,795

April 17-18-19, 2024

Istanbul, TR